For Beauty and Wellbeing
Online Setup for Beauty and Wellbeing
Salons, nail technicians, lash and brow artists, massage therapists, mobile beauticians and wellbeing practitioners. Clients choose on looks and trust, so they want to see your work, your prices and how to book, and it should feel professional from the first tap.
What You Need Online on Day One
- Your work, shown wellClear photos of your own work, in good light. Your own photos build more trust than any stock picture.
- Treatments and pricesWhat you offer, how long each takes and what it costs, so clients book the right thing.
- Booking in one placeA booking button on your profiles that goes to the booking app you already use, so your diary stays in one place.
- The small print, kindly putYour cancellation policy, and patch test information where a treatment needs one, written in a friendly way.
- One look everywhereThe same name, logo and colours on every profile. In this line of work, clients judge a lot on how things look.
- Any licence you needSome treatments need a licence or registration from your local council. The government's licence finder helps you check. Find a licence (GOV.UK)
What to Set Up First
- Check with your local council whether your treatments need a licence or registration. Find a licence (GOV.UK)
- Choose your name and your look: a logo and colours you will use everywhere.
- Set up Instagram and Facebook with your best photos, your prices and a booking button.
- Make your Google Business Profile: with your address if clients come to you, or your area if you go to them.
- Set up a business email on your own domain for bookings, suppliers and your insurer.
Which Platforms Make Sense
Start with two or three you can keep up with. A page you look after does more for you than several that go quiet.
- InstagramUsually the main one for beauty: clients look through your work before they book.
- FacebookGood for local reach, reviews, and posting last-minute openings.
- TikTokOptional. Short videos of treatments can work well, if you enjoy making them.
- PinterestOptional. Some nail, hair and bridal clients use it to collect ideas.
More help: Which Social Media Accounts Does a New Business Need?
Will You Get a Google Business Profile?
Our honest answerUsually yes
A salon or treatment room that clients visit usually qualifies, with the address shown. A mobile therapist who travels to clients may qualify as a service-area business, with the home address hidden. If clients come to a room in your home, that is a place customers visit, so the address would normally be shown. If you rent a chair or room in someone else's salon, talk to us first: it depends on how you work, and Google decides. Google usually checks the business before the profile goes live, often with a short video you record.
Google's own rules: Guidelines for representing your business on Google. More help: How to Get a Google Business Profile in the UK.
The Package That Usually Fits
Brand and Accounts Setup£595
Everything in Accounts Setup, plus a logo designed for you and a one-page brand sheet. Ready in 1 to 2 weeks, plus Google's own checking time.
In beauty and wellbeing, the look is a big part of what clients are choosing. Brand and Accounts Setup adds a logo and a one-page brand sheet, so every profile matches from the start. If you already have a logo you love, Accounts Setup uses that.
No VAT to add. Your domain, hosting and email are paid by you to the companies that provide them, in your own name. You make each account on your own phone, so it is yours from the start, and we never ask for a password.
Common Questions
Can clients book through my Instagram?
We add a booking or contact button that links to the booking app you already use, where the platform allows it. We don't build a booking system, so your diary stays in one place.
I work from a room at home. Will my address show?
If clients come to you, that is a place customers visit, so Google normally shows the address. If you'd rather it didn't, talk it through with us before the profile is made.
I rent a chair in a salon. Can I have my own Google profile?
It depends on how you work and how the salon is set up, and Google decides. Tell us about it and we'll give you an honest answer before you pay anything.
Can you make my profiles look like my salon?
Yes. With Brand and Accounts Setup we design a logo and a brand sheet, then use them on every profile. If you already have a logo, Accounts Setup uses yours.
How much does it cost?
Our Brand and Accounts Setup is £595, fixed in writing before we start, with no VAT to add. You also pay IONOS for your domain and hosting, in your own name: £14.40 for the first year, then £10.80 a month and £12 a year for the domain, including VAT. A Google Business Profile is free.
Do you need my passwords?
No. You make each account on your own phone, in your own name, then add us as a manager or partner. We never ask for a password, and we remove our access when we finish.
Can you promise more customers or a top spot on Google?
No, and nobody can honestly promise that. Google decides who gets a profile and where it appears, and each platform runs its own accounts. We make sure everything is set up properly, complete and matching.
More answers on our Questions page.
Talk to Us
A first chat is free and there's no obligation. We'll get back to you within one working day.
Also see: Online Setup for Trades Starting Out · Online Setup for Mobile and Home Services · Online Setup for Cafés and Food Businesses